What happens when PINK is used for its effect on people in unlikely spaces?
Colour scientists like myself believe that colour can change our mood and behaviour. Some say our personal colour taste is moulded by our memories (I love green, because growing up in the countryside, it reminds me of home). Also, for instance, alot of people are opposed to colours like brown because it reminds us of.. well.. just poo really…. ew.
In an experiment in the USA jails and football locker rooms were painted pink, hence ‘drunk tank pink’ and this proved to:
1. Calm inmates
2. Reduce aggressive tendencies
3. Make football teams feel weaker
Pink is currently in fashion and showing up in some surprising interior spaces beyond little girls’ rooms. Using colour in new ways is a simple way to add energy and refresh rooms that are a little too predictable. It’s important to consider the mood you want to create in each of your living and working spaces when choosing a colour plan.
FACT: PINK WAS ORIGINALLY THE COLOUR TO REPRESENT BOYS AND BLUE WAS FOR GIRLS DESPITE TODAY’S STEREOTYPES
Adam Alter’s book is an illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren’t always in our control….